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MOOC Infographics

March 13, 2014 By DegreeofFreedom in Filed Under: Business of MOOCs, Online Learning, Research, Testing and Assessment

Every few weeks, someone seems to reach out and let me know about an interesting MOOC infographic that highlights important information (facts, stats, etc.) regarding some aspect of massive open online learning. I’ve let them collect, waiting for a day when other obligations takes precedent over generating new material for the blog.   And with tomorrow’s […]

Making Money Off MOOCs

February 26, 2014 By DegreeofFreedom in Filed Under: Business of MOOCs

Having talked about how a sales approach (or at least sales metaphors) might help us improve MOOC effectiveness, it’s probably appropriate to talk about how a sales attitude might answer another nagging question surrounding massive online classes: how to make money off of them. I’d like to kick off such a discussion with a confession.  […]

MOOCs and the Engagement Funnel

February 24, 2014 By DegreeofFreedom in Filed Under: Business of MOOCs, Online Learning

I can understand the hesitancy of superimposing a metaphor like the sales funnel onto education, given that it tends to treat individual students as either objects or customers.  But if we can get past the educator’s understandable distaste for applying terminology that originates from the world of business to the business of education, I think […]

The MOOC Funnel

February 19, 2014 By DegreeofFreedom in Filed Under: Business of MOOCs, Online Learning

Apologies for the paucity of postings this week, but with the kids off for school vacation and lots of snow on the ground, I decided to go light on the blogging front, although I did want to finish up that thought I started last time with regard to the metaphors we use to describe the […]

Marketing MOOCs

February 13, 2014 By DegreeofFreedom in Filed Under: Business of MOOCs

A discussion I had last week with Justin Reich, the person who presented those HarvardX research findings back in January, got me thinking about the notion of whether marketing MOOCs is required to attract continued “customers” (i.e., students). This question actually derived from another one regarding enrollments and completion numbers for MOOCs delivered more than once.  […]

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Recent Posts

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Latest Published Writing

Remote Learning Begs the Question:  Must Lectures Be So Long? (EdSurge – May 25, 2020)

It’s Time to Get Serious About Teaching Critical Thinking (Inside Higher Education – March 2, 2020)

Why the ‘Best’ Ideas in Education Technology and Reform Don’t Win (EdSurge – February 5, 2020)

Is Education Entering an “Age of Alternatives”? (EdSurge – March 2, 2019)

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