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MOOC Infographics

Every few weeks, someone seems to reach out and let me know about an interesting MOOC infographic that highlights important information (facts, stats, etc.) regarding some aspect of massive open online learning. I’ve let them collect, waiting for a day when other obligations takes precedent over generating new material for the blog.   And with tomorrow’s […]

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Making Money Off MOOCs

Having talked about how a sales approach (or at least sales metaphors) might help us improve MOOC effectiveness, it’s probably appropriate to talk about how a sales attitude might answer another nagging question surrounding massive online classes: how to make money off of them. I’d like to kick off such a discussion with a confession.  […]

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MOOCs and the Engagement Funnel

I can understand the hesitancy of superimposing a metaphor like the sales funnel onto education, given that it tends to treat individual students as either objects or customers.  But if we can get past the educator’s understandable distaste for applying terminology that originates from the world of business to the business of education, I think […]

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The MOOC Funnel

Apologies for the paucity of postings this week, but with the kids off for school vacation and lots of snow on the ground, I decided to go light on the blogging front, although I did want to finish up that thought I started last time with regard to the metaphors we use to describe the […]

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Marketing MOOCs

A discussion I had last week with Justin Reich, the person who presented those HarvardX research findings back in January, got me thinking about the notion of whether marketing MOOCs is required to attract continued “customers” (i.e., students). This question actually derived from another one regarding enrollments and completion numbers for MOOCs delivered more than once.  […]

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Coursera Specializations

Just before my visit to the company last week, Coursera announced a new program called Coursera Specializations that will allow students to use success on specific sets of individual courses to earn a special certificate designed to communicate mastery of a body of knowledge in areas such as education, technology and reasoning/analysis. Each specialization is […]

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MOOCs and Lifelong Learners

In both the backlash stories I wrote about last week and responses to my backlash backlash pieces, a certain argument seems to be repeated that asks why schools and investors should be sinking millions into creating educational resources (i.e., MOOCs) that we all know just benefit older, educated, professional (and by implication well-off, middle-class) lifelong […]

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Udacity’s Pivot

While I wanted to first deal with some of the excess backlash that latched itself onto recent changes in direction from the MOOC pioneer Udacity, I also don’t want to pretend that their recent “pivot” means nothing with regard to both the reality and perception of online learning (massive, open or otherwise). First off, it […]

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Bored with the MOOC Backlash – 2

Given that this site was created to provide perspective that might tamp down some of the over-exuberance I was seeing from MOOC boosters earlier this year, I’m surprised to find myself spending a week taking on the MOOC backlash. While pieces like the NEA story I described yesterday are harsh but informative, recent stories reacting […]

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SPOCs

I keep thinking I’m going to run out of things to write about regarding the whole MOOC thing before the year is out.  At the same time, the running list of subjects I’ve been trying to get to never seems to shorten. So time to knock a topic off the list that’s been sitting there […]

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