Having talked about how a sales approach (or at least sales metaphors) might help us improve MOOC effectiveness, it’s probably appropriate to talk about how a sales attitude might answer another nagging question surrounding massive online classes: how to make money off of them. I’d like to kick off such a discussion with a confession. […]
Upcoming Events
Thanks to readers who stopped by to say Hi at last weekend’s MIT Sloane School event. And in an effort to do a better job communicating upcoming speaking engagements, here are a couple of Boston-based events I’ll be presenting at over the next few weeks. If anyone is planning to attend, stop by and say […]
MOOCs and the Engagement Funnel
I can understand the hesitancy of superimposing a metaphor like the sales funnel onto education, given that it tends to treat individual students as either objects or customers. But if we can get past the educator’s understandable distaste for applying terminology that originates from the world of business to the business of education, I think […]
The MOOC Funnel
Apologies for the paucity of postings this week, but with the kids off for school vacation and lots of snow on the ground, I decided to go light on the blogging front, although I did want to finish up that thought I started last time with regard to the metaphors we use to describe the […]
Marketing MOOCs
A discussion I had last week with Justin Reich, the person who presented those HarvardX research findings back in January, got me thinking about the notion of whether marketing MOOCs is required to attract continued “customers” (i.e., students). This question actually derived from another one regarding enrollments and completion numbers for MOOCs delivered more than once. […]
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